Green Marketing with 1 Disc (Paperback, Dr.T.Kokilapriya, Dr.S.Kirubharani, Mrs.V.Abirami, Ms.G.S.Gayathri)
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Green Marketing with 1 Disc (Paperback, Dr.T.Kokilapriya, Dr.S.Kirubharani, Mrs.V.Abirami, Ms.G.S.Gayathri)
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Highlights
- Binding: Paperback
- Publisher: Pencil Bitz
- Genre: NA
- ISBN: 9789389911756, 9789389911756
- Edition: 1st Edition, 2025
- Pages: 253
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Description
Green marketing focuses on promoting products and services that are environmentally sustainable. It emphasizes eco-friendly design, energy efficiency, recyclable materials, and reduced pollution. The subject covers consumer behavior toward green products, sustainability branding, environmental certifications, and corporate social responsibility. It also explores green advertising strategies, lifecycle analysis, regulatory frameworks, and ethical marketing practices. The goal is to balance business growth with environmental protection and long-term ecological responsibility.
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