Gullybaba IGNOU 1st Semester MBA (Latest Edition) MMPC-06 Marketing Management in English IGNOU Help Book with Solved Previous Year's Question Papers and Important Exam Notes - Marketing Management  (Paperback, Gullybaba.com Panel)

MBAOM Marketing Management IGNOU students, pay attention! MMPC-06 IGNOU Help and Exam Study Guide Book titled “Marketing Management"". Based on IGNOU Syllabus and written by expert panel of Gullybaba publications made especially for UPCOMING IGNOU Term End Exams. These books are a ground-breaking new all-inclusive study and exam guide that includes a help book, test-taking notes, previous year solved question papers (with answers), guess and sample papers. We've also included reference material so you can learn more about the topics studied in this subject or while reviewing for an upcoming examination(s). The 20+ years’ experience of helping IGNOU students in exams, allows us to organize your syllabus into categories based on how likely they appear within exams along with high probability percentage questions with answers - Solutions to Ensure Zero Failure. Buy the latest edition Today. MMPC-06 Marketing Management Topics Covered Block 1 - Introduction to Marketing and Markets Marketing: An Overview Marketing Environment Analysis Market Segmentation, Targeting and Positioning Consumer Behavior Block 2 - Product and Pricing Decisions Product Decisions Branding and Packaging Decisions Product Life Cycles and New Product Development Pricing Decisions Block 3 - Distribution and Promotion Decisions Integrated Marketing Communications Advertising and Sales Promotion Personal Selling and Managing Sales Personnel Distribution Management Block 4 - Sectoral Applications and Emerging Issues Marketing of Services Digital Marketing Other Emerging Issues in Marketing Total Question Papers - Total-7, Solved-5, Unsolved-2 Sample Paper-I Sample Paper-II Guess Paper-I Guess Paper-II June (2022-2023) December (2022)