Hooked, How To Build Habit Forming Products  (Paperback, Nir Eyal)

Nir Eyal reveals how successful companies create products people can't put down - and how you can too Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.