IGNOU BCOS186 Personal Selling and Salesmanship Study Material (In Depth Guide) For Ignou Student  (Paperback, BMA Publication)

"IGNOU BCOS186: Personal Selling and Salesmanship Study Material (In-Depth Guide) for IGNOU Students" is a meticulously curated resource tailored specifically for students enrolled in the BCOS186 course at Indira Gandhi National Open University (IGNOU). This comprehensive guide offers an in-depth exploration of personal selling techniques and salesmanship principles, covering various aspects of the sales process and effective sales strategies. Through detailed modules, practical exercises, and real-life examples, this guide delves into topics such as prospecting, approaching customers, sales presentations, objection handling, closing techniques, and relationship building. With annotated explanations, sales scenarios, and role-playing activities, it equips students with the necessary knowledge and skills to excel in personal selling roles, fostering a deeper understanding and proficiency in salesmanship within the framework of their academic curriculum."