INSURANCE DISTRIBUTION CHANNELS  (English, Paperback, JAGENDRA RANA)

"Insurance Industry is witnessing a growing trend in adopting alternate channels of distribution to fuel business growth. An innovative idea of distribution is the new mantra and insurers are aligning their business strategy in line with changing customer requirements and preferences. It is imperative for them to strike the right balance between traditional and modern models to survive for a longer period of time. The reforms of insurance sector in India have posed a new challenge to bring insurance products into the lives of the common man, with a diverse set of people combined with problems of reaching in rural areas. Insurers require enormous distribution of products to reach out to such a huge customer base. The touch point with the ultimate customer is the distributor and the role played by them in insurance markets is critical. Technology-led disruptive ideas are changing the face of business and the category per se is booming with new products being launched and the distribution network being expanded. This book is now more important than ever since it offers a holistic, long term approach on adoption of advanced distribution channels in the national and international insurance market inclusive of trends, innovations and prevailing practices to leverage the immense possibilities that lie ahead."