Making a Brand  (English, Paperback, Upadhyay Arvind)

When done right, a brand works for you. It holds your story, vision, and purpose. It keeps your audience loyal and committed to you, no matter where life takes you. With a strong brand, you can make changes to your business and your clients will follow you because you're you.Brand identity refers to the visible elements of a brand, including colors, design and the logo that people can identify and distinguish the brand with. On the other hand, brand image is about how and what you want your brand to be perceived as. In all, both brand identity and image craft the language for your marketing, advertising and sales efforts.