Marketing Management 15e Edition (English, Paperback, Kotler Philip)
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Marketing Management 15e Edition (English, Paperback, Kotler Philip)
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1,978 Ratings & 187 Reviews₹779
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Highlights
- Language: English
- Binding: Paperback
- Publisher: Pearson Education India
- Genre: Business & Economics
- ISBN: 9789332557185, 9789332557185
- Edition: 15e, 2016
- Pages: 870
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Ratings & Reviews
4.5
★
1,978 Ratings &
187 Reviews
- 5★
- 4★
- 3★
- 2★
- 1★
- 1,348
- 398
- 106
- 33
- 93
5
Excellent Basic Book For Marketing Managers
Really the Gita of Marketing Managers . The content in this book is very helpful for the marketing studies. It also gives best examples that we daily go through in our daily life. Thank You
READ MORERamakrishna Ravipati
Certified Buyer, Eluru
Jul, 2015
16
2
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5
Brilliant
Bhagwatgita fr Marketing Each n everything u can find here explained it very nicely n quality of d book s vry gud gt delivered on 'tme tq fr Flipkart fr tat..
READ MOREShreenivas Joshi
Certified Buyer, Belagavi
Oct, 2017
6
0
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5
epic !!
I am a MBA Marketing student and this book is considered a "must have" with all the marketing students, it has everything from basic to the application level. It has a large collection of real case studys and lot of interesting examples which are very helpful for writing in exams as well as doing presentations !!
Really Useful book :) :)
cheers to the authors !! and the marketing guru himself.. Philip Kotler !!
READ MOREReally Useful book :) :)
cheers to the authors !! and the marketing guru himself.. Philip Kotler !!
Kiran Madhavan
Certified Buyer
Mar, 2013
18
8
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5
Simply awesome
must buy book if u want to become a entrepreneur
READ MOREVinod Fulara
Certified Buyer, New Delhi
Jul, 2018
3
0
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5
Certainly a good buy which touches upon all the major marketing concept with relevant examples. One can relate to it and is a reference book even while teaching specialization subjects of marketing. Creates a superb foundation if one can read it back to back!!! Anybody close to the sphere of marketing requires this book; as the adage goes-'back to basics' which is whats available in this book.
The only thing I did not like is that the cover is of a very light paper which makes it difficult to...
READ MOREThe only thing I did not like is that the cover is of a very light paper which makes it difficult to...
Keshav Bhatia
Certified Buyer
Nov, 2013
17
1
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5
Fabulous!
There is no need to discuss the Masters Writing #PhilipKotler, the book has superb content, more synchronized and updated with latest case studies and great examples.
Now the physical quality of paper is simply awesome, glossy paper is used, fully coloured, under 600 it is a great deal.
If you need this book, don't take time, go for it.
READ MORENow the physical quality of paper is simply awesome, glossy paper is used, fully coloured, under 600 it is a great deal.
If you need this book, don't take time, go for it.
Nausherwan Raunaque
Certified Buyer, New Delhi
May, 2017
1
0
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5
Best marketing mgmt book for engineers
This book gives a good detail of lot of marketing management strategies with a soth asian perspective , mainly indian . A good book for marketing management beginners . Glossy pages and illustrative pictures . the book is worth reading . A VFM product.
READ MORENitish Nandakumar
Certified Buyer, Thrissur
Mar, 2014
1
0
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5
Just wow!
gem for marketing a noob..
READ MORESHAHRUKH MOLLA
Certified Buyer, Barrackpore
Sep, 2017
2
0
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5
Best in the market!
Great Product in genuine and unbelievable price .. Thanks flipcart for good and beautiful packaging, original product and fast delivery..
READ MOREAkshay
Certified Buyer, Patna
Apr, 2017
1
1
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5
Bible of Marketing
This is a great book.. its called the Bible of Marketing.. Well explained in a easy to understand language..
And as usual Flipkart at it best, got the book in just one day!! Great work guys.. Keep up the gud work..
READ MOREAnd as usual Flipkart at it best, got the book in just one day!! Great work guys.. Keep up the gud work..
Anirudh Menon
Certified Buyer
Nov, 2011
1
1
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