The Modern Era 21st Century  (English, Hardcover, Dr.Hema R chandran)

In the world of social media Facebook, Twitter,instagram watercooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. Previous exchanges with familiar and trusted individuals have been replaced by large-scale chatter accessible to acquaintances and strangers. Discussions that once went unrecorded now leave traces that can be explored years later. The way in which we share information and opinions has changed irrevocably. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies being perceived? Do voters agree with our platform? Brand managers, marketers, and campaign managers can potentially find answers to these questions by monitoring the opinions shared through social media. this book focuses on the negative and positive impacts of social media among today's generation with the accurate statistical data and an interesting notion.More over this the social media now plays a major role in everyone's life as per the author and co-author vision the social media is both heaven and hell .The book totally discuss about positive and negative side of the social Media and also it elobrates the impact of the social media upon the society .there are some other aspects like pornography,Adultary were detailed in book