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Scale Smart - How to Get Your First 1,000 Customers In India

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Scale Smart - How to Get Your First 1,000 Customers In India (English, Hardcover, Anirudh Narayan)

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Author

Anirudh Narayan

Highlights

Language: English
Binding: Hardcover
Publisher: Notion Press
Genre: Non Fiction
ISBN: 9781684662500, 1684662508
Edition: 1, 2018
Pages: 262

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Description

Scale Smart is an actionable guide to start and scale a startup, in India in the digital age. With lots of examples, live case studies and marketing breakdowns, it gives a startup, the road map to grow their business. It first identifies your marketing channels and then goes deeper into how to scale each of those channels. The book was created after interviewing over thirty successful founders (Ex: Bharat Matrimony, Practo, Byju, Slideshare, Redbus & 25 others) in the Indian startup ecosystem.

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Book Details

Publication Year

2018

Contributors

Author Info

Anirudh Narayan is a growth specialist who has helped over 1,000 aspiring entrepreneurs and 50 startups in the US, Latin America, Africa and Asia with launching their idea, reaching product-market fit and scale. His core specialties lie in user acquisition, funnel optimization, growth hacking and business development. Anirudh's previous experiences involve Growth at Rocket Internet, Shutterstock, Lean Startup Machine, Simplilearn & Upgrad as well as mentoring at accelerators like Numa. Anirudh currently helps entrepreneurs launch and scale their business through boot camps, courses, consulting services and products through this company, Growth Spartan. Anirudh was recently featured among the top 500 growth hackers in the world.

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