SONY BRAVIA 5 247.7 cm (98 inch) Ultra HD (4K) Mini LED Smart Google TV 2025 Edition  (K-98XR55A)

Experience the world’s colors in their full, vibrant glory. XR Triluminos Pro reproduces over a billion shades, capturing subtle variations in saturation and hue to deliver natural, lifelike tones in every detail.

Rediscover detail with XR Clear Image. Intelligent upscaling adapts to source quality, preserving textures while minimizing noise for stunning clarity.

XR Motion Clarity ensures even the fastest action remains smooth, sharp, and brilliantly bright. By analysing multiple frames and precisely syncing the backlight, it delivers exceptional clarity without blur, no matter how intense the movement.

With SPC, the BRAVIA TVs bring you stunning visuals like never before. Powered by Pure Stream technology, enjoy ultra-smooth streaming at up to 80 Mbps and exceptional HDR clarity, designed for viewers who want optimum quality.

Calibrated Mode by Sony delivers studio-quality visuals at home by automatically adjusting brightness to match your room’s lighting. Whether it’s movies, shows, or live sports, the picture settings are fine-tuned in real time to give you the exact quality intended by filmmakers and broadcasters.

Netflix Adaptive Calibrated Mode, created by Sony and Netflix, brings studio-quality visuals to your home by automatically adjusting brightness based on your room’s lighting ambience.

With Prime Video Calibrated Mode, experience movies, shows, and live sports exactly as filmmakers and broadcasters intended. The picture settings automatically adjust with the content being streamed, delivering studio-quality Prime Video right at home.

BRAVIA TVs deliver the magic of the movies at home, combining Dolby Vision and Dolby Atmos with IMAX Enhanced and DTS X to provide breathtaking visuals and immersive sound, engineered to reflect the creator’s intended.

Acoustic multi-audio projects sound straight from the screen, not beneath it, aligning every audio cue precisely with the action for a deeply immersive, theatre-quality experience at home.

Say goodbye to muffled voices. Voice Zoom 3 uses AI machine learning to detect human dialogue and dynamically adjust its volume, making even the softest conversations clear and audible. Compatible with BRAVIA home theatre systems for an enhanced listening experience.

Experience extraordinary depth with 3D Surround Upscaling. Using just your TV speakers, it transforms regular audio into rich, cinematic sound from all directions, enhanced further by Dolby Atmos and DTS X for truly immersive spatial audio.

Acoustic Centre Sync unifies your TV and sound system, aligning audio with on-screen action for flawless precision. The result is a seamless, cinematic experience that brings every scene to life with crystal clarity.

Sony’s 360 Spatial Sound Mapping creates phantom speakers around your room, delivering a truly immersive, theatre-like audio experience from the comfort of your home.

BRAVIA 5 features Sony’s refined One-slate design with a flush-surface panel and ultra-thin bezels, delivering a modern, minimalist look that seamlessly integrates into any living room while emphasizing immersive viewing experiences.

Discover a smarter way to watch with Google TV on BRAVIA 5. With Google Assistant built in, simply use your voice to search and explore new favourites - all hands-free. Plus, with Google Cast, effortlessly stream content from all your devices straight to your BRAVIA. Your TV learns and curates recommendations just for you, so every viewing experience feels uniquely personal.

Experience the ease of voice control with the built-in microphone. No remote needed as the user can verbally command to quickly explore. Gain faster access to your favourite content and never wait to watch your favourite show.

Enjoy seamless streaming and control with Apple AirPlay 2 and Apple HomeKit support. Use your Apple device to stream content, manage your TV, and unlock a world of entertainment effortlessly.

Eco Dashboard 2 lets you manage all your TVs’ eco settings in one place, individually or at once. By monitoring power consumption it enables easy energy efficiency with minimal effort. Enjoy your entertainment guilt-free with smarter, energy-efficient viewing.

Immerse yourself in ultra-responsive gaming with HDMI 2.1 features like 4K 120, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) for seamless gameplay

Experience dynamic HDR performance that enhances visuals in real-time, giving you a competitive edge with breathtakingly vivid graphics.

Get the most out of your PS5 with Auto Genre Picture Mode and HDR Tone Mapping, ensuring games look their absolute best with unparalleled visuals.

Access gaming settings and features instantly without interrupting your gameplay. Simplify your gaming experience with the intuitive Game Menu, designed to put you in control.