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Supermarketwala - Secrets to Winning Consumer India (English, Paperback, Mall Damodar)

4.3

179 Ratings & 24 Reviews

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Author

Mall Damodar

Highlights

Language: English
Binding: Paperback
Publisher: Random House, India
Genre: Business & Economics
ISBN: 9788184003857, 8184003854
Edition: First, 2015
Pages: 320

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Description

This book will answer all your questions about the basics of the growth of modern retail and consumerism in India.

Summary of the Book

Damodar Mall’s book is a revelatory debut book that answers many concerns that we have when it comes consumerism. It is a go-to book for all consumer business enthusiasts. Those who wish to understand the reason behind our behaviours as consumers can read this book and understand the psychology behind it. The book consists of insights that give us an analysis of the sector so far. These explanations could help in shaping successful consumer products and retail businesses in the large consumer economy that India is soon going to be. It consists of an interesting and carefully studied consumer behavior.

About Damodar Mall

Damodar Mall is an Indian retail sector professional. He is the Chief Executive Officer of Reliance Retail’s Value Formats. He has also been the customer strategy officer of Reliance Retail Limited. Damodar is a business graduate from IIM, Bangalore and an engineer from IIT, Bombay. He has won a gold medal in marketing at IIM, Bangalore.

Specifications

Book Details

Imprint	Random House, India
Publication Year	2015 September

Contributors

Author Info

Damodar Mall is an Indian retail sector professional. He is Chief Executive Officer of Reliance Retail's Value Formats and has been the customer strategy officer of Reliance Retail Ltd. He is the Ex-Director, Integrated Food Strategy at Future Group. He was a part of Kishore Biyani's core strategy team. Damodar Mall is a business graduate from IIM, Bangalore and an engineer from IIT Bombay. He won the gold medal in marketing at IIM Bangalore. He has earlier been responsible for promoting a supermarket chain with R.K. Damani in 1999-2000, which flourished into the 60 store D-Mart chain in western India. He has also headed the first phone order supermarket, Sangam Direct for Unilever in 2003. He has been instrumental in shaping Big Bazaar and Food Bazaar for the Future Group. Damodar writes an invitation blog 'Shopkeeper-In-Law' for Forbes India. He has written columns for the Economic Times, DNA, Times of India, amongst others. He was profiled by Mint, a business daily in 2007. Damodar Mall was a part of the Coca-Cola Retail Research Committee of Asia from 2006-2009. He is the recipient of the Golden Spoon Award for the most admired Food & Grocery retail professional of the year, in 2011.

Dimensions

Height	198 mm
Length	129 mm

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Ratings & Reviews

4.3

★

179 Ratings &

24 Reviews

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Masterpiece on Consumer India

This book is a must-read for anyone who wants to develop a comprehensive understanding about consumer India... It will transform the way you view shoppers and increase your respect for her... Written in an extremely engaging style by the man who has literally shaped the evolution of supermarkets in India, the book is replete with anecdotes from first-hand observations by the author, offering rare insights into the psyche of Indian shoppers and her shopping habits... The author takes you on an...

Flipkart Customer

Certified Buyer, Navi Mumbai

Sep, 2014

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Supermarketwala is simply said, yet insightful consumer story...recommend!

Supermarketwala starts with the early journey of modern Indian retail and pans out to the future delights on the canvas.
Insightful not only for retail managers but also those who crave to understand consumer dynamics.
It's USP is that it doesnt rely on westernized beliefs & examples and brings out the much Indian story of evolving consumer behavior.

Relatable, real life examples with clear customer persona goes a long way in building the imagery. Among many others, I specifically got hooked...

Parul Khanna

Certified Buyer, Navi Mumbai

Sep, 2014

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Supermarketwala - A complete guide on Indian retailing & consumer insights - Must read for everyone who wants to understand Indian retail revolution & consumer behaviours

This book is very insightful & written in a very simple & customer friendly language. The examples given in the book relates to our everyday life & looks very familiar. This book gives complete insight on evolution of Indian retail & very good consumer insights. Mr Damodar Mall had presented the book in a very simple way with lot of illustrations & example that makes it comfortable for a common person to understand the Indian retail journey. The names of consumer & places given in the books l...

Flipkart Customer

Certified Buyer, Navi Mumbai

Sep, 2014

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SUPER Book ...SUPER Like !!!

This book provides Amazing Insights into Indian Retail journey and evolving Indian Consumers. Interesting Illustration and examples so relatable makes it an interesting read.

Extremely well articulated and easy to understand concepts make you learn so much from Mr Mall’s years of rich retail experience on understanding and decoding Indian Consumers.

Highly Recommended to All directly and indirectly connected with Retail .

Yadvendra Singh

Certified Buyer, Navi Mumbai

Sep, 2014

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Simple & Easy to understand book on Retail

Simple, easy to understand & gives insights to the diverse Indian consumer habits.

This book brings out deep consumer insights and indianness that any person related to retail or markeing will benefit from. It comprehensively blends the global and Indian retailing scenarios.

Highly recommended to all.

Nitin Jain

Certified Buyer, Thane

Sep, 2014

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Must Read !

Very few books available which give insights we can co-relate to diverse Indian markets. Book really gives insight on consumers of India. Simple, easy to understand and can associate with consumers.
Very good - Thought provoking. Strongly recommended.

Dharmendra Asher

Sep, 2014

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Great Insights on Shopper Behaviour in Indian Modern Retail

This book is very insightful & written in a very simple & customer friendly language. The examples given in the book relates to our everyday life & looks very familiar. Insightful not only for retail managers but also those who crave to understand consumer dynamics. Somewhere this book helps us to find answers to the big question "What Shopper want?" Mr Damodar Mall had presented the book in a very simple way with lots & lot of example that makes it comfortable for a common person to understa...

Abhay Singh

Sep, 2014

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SUPERMARKETWALA---- CHALISHA of Modern Retail

This book has very good insight of Modern retail. Language of book is very simple and understandable. This book is CHALISHA of Modern retail. Book has lot of revolutionary and eye opener insight- which can transform coal into diamond.

This book is highly recommended for all.

Ram Sinha

Sep, 2014

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A practical ‘Indian Retail’ book...finally!!!

Remember reading ‘In search of excellence’ during college days and then post 5 years in sales when you read ‘Reimagine’ by the same author Tom Peters.

This book will have exactly the same effect on you. It inches towards telling you to dig deeper and ‘not everything can be taught’ by reading books, market research or even statistical analysis.

Look out for new terms like ‘Shopkeeper in law’, ‘Anonymity’, ‘Temples of democracy’ and ‘elbow push factor’...ah!!

Its simple descript makes it a ...

DEEP AJWANI

Certified Buyer, Mumbai

Sep, 2014

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Great book that gives detail understanding of Shoppers in Indian modern retail

Written by the 'Guru of Modern Retail in India', 'Supermarketwala' is a must read for anyone who is interseted in understanding the evolution of modern retail and consumerism in India. Extremely well written, the book is filled with amazing facts that provide a unique peep into Indian customers' homes, kitchens and motives. Mr. Mall has embedded lots of anecdotes derived through carefully studied consumer behaviour which makes this book extremely interesting, making you want to read it more a...

Prrasana Shah

Certified Buyer, Navi Mumbai

Sep, 2014

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